10 Tips To Grow Your TikTok Followers in 2023

10 Tips To Grow Your TikTok Followers in 2023

4 minutes, 57 seconds Read

TikTok is no longer the new baby of the world. It’s a huge social network with over a billion followers. This is why influencer marketing on TikTok is growing in popularity. If you want to get noticed and make money by collaborating with brands you know and love, it’s time to take your TikTok presence seriously and start building your brand. As? We are with you.

1. KNOW YOUR TARGET GROUP:

To get new TikTok followers, you need to know everything about your current followers. What content are they looking for on TikTok? Do they need entertaining videos or romantic vlog-style short clips?

If you have a business account on TikTok, you have access to a lot of data-rich statistics that can tell you a lot about your audience. See who is following you and engaging with your content. This will shed some light on who they are and what they like. So do more! The more content you can create for a specific audience, the more engaged they will be.

2. IMPROVE THE QUALITY OF YOUR VIDEO:

Of course, TikToks don’t have to be cinematic masterpieces, but if your videos have poor audio or video quality, they’re easily ignored. Depending on the type of content you’re creating, investing in a ring light or small microphone can do wonders and make your videos look exceptionally good. If you’re just looking for a quiet, well-lit spot to record, you can easily improve the video quality.

3. JUMP TO THE BEST SONGS AND SOUNDS:

These songs are popular for a reason! They are popular and often endorsed by record labels. The algorithm favors any content you create that includes popular sounds, making it an easy way to get your videos in front of a larger audience. In the Discover tab, you can search for popular songs or use the songs suggested by the TikTok app when recording a new video. Of course, just because something is popular doesn’t mean you have to participate. Make sure it’s relevant to your niche and audience.

4. ENJOY HASHTAG TRENDS:

Like any other social media platform, hashtags are essential to getting your content out there. By using popular hashtags (and tailoring your videos to match those hashtags) you can increase your chances of being featured on For You.

If you’re not sure which hashtags to use, research other YouTubers in your niche for inspiration. Or you can just type “#” when typing your caption and see what popular hashtags pop up. (Here are the current trends on TikTok!)

5. MAKE SURE YOUR CONTENT STILL STANDS:

Yes, following trends is a great way to grow your audience. But you also need to create original content: videos that help you stand out from the crowd. What are you offering your TikTok followers that they can’t get anywhere else? Try to make trends unique and make them your own.

6. DUO AND PUNTO:

Take the time and effort to connect with other developers and brands on the platform. After all, it’s called social media! One of the best ways to do this is to use the duet or merge feature, which allows you to save an existing TikTok video and add your photo.

When you create a video as a couple, you’re likely to get included in the FYP of people who follow the original creator, and if you’re in the same niche, it’s an easy way to get new followers. Regularly commenting on the content of other creators is also a great and authentic way to draw attention to yourself.

7. INTERACTION WITH BRANDS VIA BRAND HASHTAGS:

If you look at the hashtags that are currently trending on TikTok, chances are at least one or two of them are branded. Businesses will create and spend money on hashtag challenges and trends as part of their marketing strategy. Using these hashtags is a great way to get noticed by brands, especially if you plan to work with them in the future.

Is as easy as exploring a hashtag, seeing what other creators have come up with, and creating your hashtag. For example, mattress brand Simmons ran the #Snoozzzapalooza challenge, where creatives turned their bedroom into a music festival by jumping onto their beds on stage.

Branded hashtags are often simple challenges that you can interpret to suit your niche and audience.

8. ENJOY:

I don’t mean to sound cheesy, but it’s just about having fun. If you take your presence on TikTok too seriously, it will show in your videos. But if you only create content that you love and are passionate about, the positive energy will shine across the screen. If you enjoy it, you naturally create engaging content that people want to see.

9. PUBLISH AT THE RIGHT TIME:

If you want people to see your content, you probably don’t want to upload new videos at 3  a.m. You should share videos when your followers (and potential followers) are already scrolling through the app. Fortunately, if you have a corporate account, keeping track of this information is very easy.

In the Business Suite section, you’ll find the Follower Activity option, which shows the days and times when your followers are most active on TikTok.

10. WORKING WITH BRANDS:

Partnering with a brand that aligns with your values is an effective way to grow your audience. Influencer marketing on TikTok has become extremely popular in recent years, and brands are constantly looking to partner with passionate and talented creators (like you).

Even with a small number of followers, you can build great partnerships with the brand. One of the easiest ways to find brands you know, love, and want to work with is TRIBE. Believe it or not, brands today are looking for real, authentic content from creators like you, with smaller, more loyal audiences. And TRIBE can help secure jobs for brands you already know and love. Can’t wait to let your creativity run free? Keep an eye out for the many TikTok campaigns that appear on the app every week.

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