agile plm

Agile PLM: The Agile Approach to Product Lifecycle Management

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The agile approach of managing product lifecycle is not so old; in fact, it is the most renowned way to streamline business processes. Not only does it help with PLM, but also aligns business strategy with the goals. Among many of the benefits of Agile PLM, prominent ones include smooth workflow, reduced time-to-market, and enhanced product quality. This approach has gained visible and significant traction in the modern era. It discusses the use of various technologies, methods, frameworks, tools, practices, and strategies to manage a product life cycle. A product lifecycle consists of different stages of a product’s journey. It includes the ideation, design, development, production, commercialization, distribution, maintenance, and expiration.  

Agile PLM is a way of managing the different phases or stages of this lifecycle and the product data produced at each stage. Using this product data, businesses can make impactful and data-driven decisions that are helpful for the company in the long run.   

The Need for Agile PLM 

Traditional PLM software systems often follow a linear, waterfall approach, which can be rigid and less adaptable to changes. Agile PLM emerged as a response to the need for a more flexible and customer-centric approach to product development. 

Founding Principles of Agile PLM 

One of the foundational principles of Agile PLM is fostering collaboration and cross-functionality within product development teams. Unlike traditional approaches, where different departments often work in silos, Agile PLM encourages close cooperation between diverse teams, including designers, engineers, marketers, and even customers. 

Importance of Collaboration 

Diverse Perspectives: Collaboration brings together individuals with different skill sets and perspectives. Designers, for instance, may have creative insights, while engineers bring technical expertise to the table. Marketers understand customer needs, and customers provide valuable feedback. By combining these insights, the product development process becomes richer and more well-rounded. 

Reduced Communication Barriers: Agile PLM promotes open communication channels. This helps in avoiding misunderstandings and ensures that everyone’s input is considered. It also allows for the quick resolution of issues and challenges. 

Shared Responsibility: When cross-functional teams collaborate, they share responsibility for the success of the project. This shared ownership motivates team members to work together towards common goals. 

Collaboration in Action 

In practice, Agile PLM teams often hold regular meetings, such as daily stand-ups or sprint planning sessions. These meetings facilitate discussions, status updates, and problem-solving. Collaborative tools like digital boards and project management software enable teams to work together, even if they are geographically dispersed. 

Iterative Development 

Agile PLM departs from the traditional linear development model in favor of iterative development. In this approach, the product is broken down into small increments or iterations. Each iteration represents a portion of the product that can be developed, tested, and refined in short cycles. 

Implementing Iterative Development 

Agile PLM teams typically plan their work in time-boxed intervals called sprints. During a sprint, the team focuses on a specific set of tasks or features. This approach ensures a steady pace of development and regular opportunities for feedback and adaptation. 

Customer-Centric Approach 

Agile PLM places a strong emphasis on a customer-centric approach. It acknowledges that customers are the ultimate judges of a product’s success. Therefore, Agile PLM prioritizes gathering and incorporating customer feedback throughout the development process. 

Customer-Centric Practices 

User Stories: Agile PLM teams often use user stories, which are brief descriptions of a product feature from the perspective of an end-user. These stories help teams stay focused on meeting customer needs. 

Feedback Loops: Regularly seeking feedback from customers and end-users is a core practice. This feedback informs decisions about product features and improvements. 

Product Prototyping: Prototyping, as discussed in section 4.4, allows for early testing with customers. Their input guides further development. 

Rapid Prototyping 

Rapid prototyping is a central aspect of Agile PLM. It involves creating quick, simplified versions of the product to test and refine its design and functionality before proceeding to full-scale production. 

The Prototyping Process 


Teams build prototypes that represent a core aspect of the product. These prototypes are of different forms and it depends on the nature of the product. The forms could be physical or digital.  


Prototypes are subjected to testing and evaluation. This can involve usability testing, functionality testing, and feedback collection. 


Based on the feedback from testing, the prototype is refined. This may involve making design changes, addressing usability issues, or improving functionality. 

Agile PLM Tools and Software 

Several software tools support Agile PLM, such as Jira, Trello, and Agile PLM software suites offered by companies like Siemens and Dassault Systems. 


Agile PLM represents a dynamic and customer-focused approach to product lifecycle management. By implementing Agile PLM principles and leveraging the right tools, businesses can expect faster time-to-market, improved product quality, enhanced flexibility, and cost reductions. However, it’s essential to address challenges and continuously strive for improvement to make the most of this approach.  

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