In this article we will show you some tricks that will teach you how to improve the SEO of your website and increase the CTR.
Increasing the CTR is a very important factor in web SEO, since when a user does a search, whether on Google or any other search engine; This does not usually take a trip through all the results pages that appear but generally, most users simply click on the links displayed on the first page. And sometimes they may go to the second page of results.
However, for those websites that are below the first and second pages, the chances of generating quality traffic are low compared to the first positions. But even so, it cannot be ignored that there are times when people even go to the sixth or seventh page of results. And this action on the part of these users generates movement in the SERPS. That is, according to the clicks received by a website that is in the lowest results, its CTR will be higher and consequently, search engines will take this to mean that those users who are clicking find the experience on the website satisfactory and They will make her climb positions.
Although before continuing, let’s first learn a little more about CTR.
WHAT IS THE CTR OF MY WEBSITE?
CTR, also known in English as Click Through Rate, is an element of SEO that has to do with the percentage of clicks that a search result receives. Explaining this in a more concrete way, CTR allows a website to position itself in the SERP results list according to the percentage of clicks it receives on ebook writing services, which can make it rise in position.
Usually a SERP has an average of ten search results. Within this page, the websites found there are positioned based on the CTR percentage they have. In this way, the SERPs take the website with the highest CTR as the one that should occupy first place, while the rest of the websites will follow the same positioning model within that list of results.
HOW CAN I CALCULATE MY CTR?
To calculate the CTR of your website and discover how your page is taken by the SERPs, there is a key formula, which uses the basis that the CTR is the total number of clicks that a specific search result receives, and that It is in turn divided by the number of times the result is reflected in the SERPs.
Although you don’t have to worry about dealing with those types of calculations because web pages have the option of directly seeing what their CTR is using the Google Search Console tool.
6 TIPS TO IMPROVE THE CTR OF MY WEBSITE
To improve the CTR of your website there are some key tips that you should follow. Because you should keep in mind that on your website there are various factors that can affect your CTR:
1. Title Tag
The title tag is sometimes confused with the H1 tag. But actually title refers to the page title tag that will appear in users’ search results. If you have an attractive title, the more likely you are to attract users.
A tip about this is that you do not exceed 65 characters so that your title is not shortened by search engines.
2. Meta description
Although in SEO the meta description is not considered to have direct value, this is an HTML tag that is reflected in the search results.
This is why a good meta description can help attract new users. And if you put the keyword in bold, then it will attract attention more immediately.
3. Use of symbols and emoji’s in the title and meta description
Although symbols and emoji’s can be negative if you use them excessively, their use could be the ideal way to attract users’ attention.
You just have to define which ones are indicated and copy and paste them into the title and meta description.
4. URLs
URLs are another element that appears in search results. And if your URL is well structured and clear, it is interpreted positively in SEO. However, if you activate the breadcrumbs option along with this, the optimization will be at a higher level.
The breadcrumbs included as a plugin in Yeast SEO attract a lot of attention and help generate internal links and improve the navigability of your website.
5. Rich Snippets
Rich Snippets are rich formats that act as data markers.
With its use you can make other more attractive elements such as links or stars appear in the search results. Although Google is the one who makes the final decision whether or not to show these elements.
6. Date
Many users look for content that is as up-to-date as possible. That is why there are those who remove the date from their publications so that they do not appear in searches and instead include the current year within the title of the search results.
TOOLS TO IMPROVE CTR
To improve the CTR of your website, in addition to optimizing the previous factors, there are some tools that can help you such as CT box by Shoebox, SerpTrade and SEOxCTR. Through biography writing services platforms, you can work on obtaining clicks for your website.
Although do not forget that if you want a more professional result, it is always good to trust experts such as the SEO professionals from the digital marketing agency in Sabadell of Market Boom who, through key strategies, will increase the CTR percentage of your website, getting you started. generate a higher customer attraction rate.