Data Analytics Course

List the different types of Data Analytics to drive your business

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With the extensive utilization of technology and the growing digitising of businesses, numerous organizations now have an allowance for vast amounts of self-generated data from numerous sources. And with data comes opportunity. But what is eternally beneficial is all that data if you can’t easily interpret it? How you will be able to separate the useful data from the rubbish? Well, this is where data analysis comes into action.


Well, Data Analytics is a legit procedure of modifying raw data into actionable insights that can operate business growth quite effectively. The best part is that there are five unique types, each has been designed to acknowledge specific questions and assist you in making informed decisions based on your data. Over the past few years, the Data Analytics Course has grabbed a lot of attention, and you must know about it in a detailed way if you wish to establish your career in this respective direction.

So, let’s now proceed further, and have a look at its different types.

Different types of Data Analytics that will uplift your businesses

Descriptive Analytics

Well, business intelligence and data analysis totally rely on descriptive analytics. It in fact helps numerous business organizations apprehend their data and offers insights into what has happened in the past. The main objective of descriptive analytics is to sum up, describe, and analyze data patterns, trends, and distributions.

Key benefits:

  • One of its highlighting benefits is that offers of summarization of data, helps you in analysing data, has a historical view, etc.
  • Its effective implementation will uplift your sales revenue, customer behaviour, market share analysis, etc.

Diagnostic Analytics

This is a legitimate data analysis targeted at identifying the root cause of a particular problem or issue. Well, Numerous businesses utilize it to inquire and explore data to analyze the reasons behind past events, trends, and outcomes. In simple words, it’s all about responding to the question, “Why and how did this happen?”

Key benefits:

  • Well, this specific process is often utilized in amalgamation with descriptive analytics to offer a proper comprehensive analysis of a situation or issue.
  • It in fact also summarises what has happened, while diagnostic analytics assist us in understanding the fundamental causes of that behaviour.

Predictive Analytics 

Predictive analytics is one sort of data analytics that utilizes advanced statistical algorithms, machine learning, and other effective techniques to forecast future events or outcomes. It basically aims to assist organisations to make proactive decisions and to offer insights into potential risks and opportunities.

Key benefits:

  • It utilizes statistical algorithms and machine-learning techniques
  • Predictive modelling for predicting and evaluating future outcomes
  • Recognition of patterns and trends in data
  • Proactive effective decision-making for organisations
  • Predictive analysis for risk assessment and opportunity identification

Prescriptive Analytics

It is a rare type of analytics that takes predictive analytics one step further by offering recommendations and suggestions for action based on the predictions made.

It combines predictive analytics with optimisation algorithms, decision science, and rule-based systems to assist organisations in making effective business-informed decisions and take proactive measures to optimise outcomes.


  • It utilizes mathematical algorithms and optimisation strategies to identify the best possible solutions for a given set of conditions and constraints.
  • It utilizes statistical algorithms, machine learning, and other advanced techniques to forecast future events or outcomes.
  • In fact, it operates in real-time, offering real-time recommendations and updated suggestions as new data becomes available.

Cognitive Analytics

Well, it is an advanced type of data analytics that extensively uses artificial intelligence (AI) and machine learning (ML) algorithms to operate and find vast amounts of unstructured data.

However, data can come in numerous forms, like- text, images, audio, or video. It basically aims to assist organisations in extracting insights and making predictions from complex and unstructured data sets that may be difficult to process utilizing traditional methods.

Key benefits:

  • It uses NLP to extract insights from huge amounts of unstructured data, like- customer reviews and social media posts.
  • You will find this also uses deep learning algorithms to analyse data and predict future trends and patterns.
  • In fact, it automates the insights extraction process, reducing the time and effort required to analyse large amounts of data.
  • It generally utilizes uses algorithms to forecast future events and outcomes.
  • It consolidates with other tools and platforms, letting numerous organisations easily combine insights from numerous sources and get a more comprehensive view of their data.


The above-listed information significantly highlights the importance of this procedure. In the business world, it plays a lot of importance, and to know its various strategies and techniques, you must take up the Data Analytics Training in Noida. This way, you will get a fair chance to understand the industry’s latest trends, and methods to make the best use of data.

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