Why Magento to Shopify Migrations Make Sense (and How to Do It)

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Staring down the prospect of a Magento to Shopify migration? Hopefully, you’ll find this short guide helpful.

Shopify is More Affordable and Scalable

Making even basic changes to a Magento website can be extremely resource and cost-intensive. Most Shopify themes have drag-and-drag functionality for making customizations.

Shopify is also hosted and Magento is not, adding to costs.

Shopify Has a More Friendly User Interface

The backend of Shopify is much more user-friendly and making changes to a Shopify website requires less technical knowledge than making changes to Magento.

Shopify Is Easier to Optimize for Digital Marketing Purposes

Shopify allows users to make easy optimizations at the page level to optimize for SEO, such as page titles, metadata, and content. It also comes with a built-in blog and autogenerates a sitemap.

Making Most Integrations Is More Straightforward with Shopify

A skilled developer can make integrations with both platform’s APIs, but there are some apps you can basically install in Shopify with a click and integrate almost as easily. With Magento, it’s not nearly that easy. Plus, there are hundreds if not thousands of apps expressly designed for/compatible with Shopify.

How to Pull Off a Magento to Shopify Migration

Staring down the barrel of a Magento to Shopify migration? Here’s a high-level view of how to do it.

Set Up a Shopify Account

The first thing you need to do is determine which Shopify plan is right for you. There are several models available, each of which is suited for users of a specific size and with different needs. Subscription costs range from $29 to $299 per month.

Back-Up Your Magento Store

This step is critical to protect your data before attempting to migrate. You can do this within Magento itself. In the “Admin” panel, go to “Systems,” then “Tools,” then “Backups.” Create a backup of your online store so you can recall any data in the event of a mishap.

Use a Store Import App

The Shopify ecosystem contains an app known as the “Import Store” (or Store Importer). This app is free in the Shopify app store and will help you get on Shopify easily. There are other importers you can use, though.

Export Data

Now you need to export your data. In the Magento “Admin” sidebar go to “Data Transfer,” then “Export.” In the settings here, you will need to configure the export file as “XML,” if you are using the “Import Store” app mentioned here. Then authorize and complete the export.

Import Data to Shopify

In Shopify, open the “Import Store” app, select “Magento,” and under “Upload Files,” select “Add File,” then select your file. Click “Continue Import,” and then “Import.”

Review, Configure, and Customize

After the import is complete, you need to review your store to make sure everything populates in the right place.

Now is also the time to make customizations to your new Shopify store to resuscitate the branding you had on your Magento store.

You can play around with new themes and integrations at this point, too, to see how you can improve your store’s CRO and UX.

Need Help with Your Magento to Shopify Migration?

While in theory a Magento to Shopify migration is (at least on paper) relatively straightforward and simple, in practice, it is much more involved than we have made it seen.

Files can get lost, corrupted, misplaced, and with thousands if not hundreds of thousands of customer account profiles and product listings, sifting through it all can be a herculean task.

Downtime associated with botched migrations can also be disastrous. This is why some businesses choose to partner with skilled agencies for migration.

Consider that route if you are not technically skilled and have never performed a migration before. The peace of mind knowing that your migration will be handled smoothly – alone – more than compensates for the cost of hiring an agency.

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