According to WordPress Website Designer UK, even brick-and-mortar ones, to operate without an online presence. Consumers rely heavily on the Internet for product research as well as company location and operating hours information. Even an easily navigable site can give your company an edge in its field and expand your market with products for sale more cost effectively and easily than before.
Website design software has evolved to be user-friendly for anyone, making the creation of attractive and functional sites simpler than ever. No matter which program you use. According to WordPress Website Designer UK simply follow some basic rules and tips to give your website a professional appearance, make it easy for customers to find and display your company in its best light.
Determine the primary function of your website
Business websites serve two functions. First, they serve as an information hub about your organization; secondly, they act as direct platforms for e-commerce sales. No matter whether it’s just to provide general details or directly sell online products and services – what’s important is communicating what it does clearly on its homepage so customers won’t need to dig around for answers; Erin Pheil from The Mind Fix Group/Follow Bright advises.
“Consider your user experience and their journey as they traverse your site,” suggested Gabriel Shaoolian, CEO and founder of Digital Silk. Whatever its fundamental goal or focus, users should easily be able to achieve it while the goal itself should remain reinforced as users navigate your site.
A domain name is one of the most critical features of your website, serving as its URL address to share with current and potential clients as well as promote on social media. Therefore, its descriptiveness should make it simple for potential clients to remember it while typing into web browsers; also try keeping it short without abbreviations, acronyms or numbers that might cause customer confusion.
Once your domain name is set, the next step should be selecting your top-level domain (TLD). This refers to the suffix at the end of your domain name – for instance.com,.net or.biz. However, nontraditional TLD names have recently seen increased growth; such as location-based names like or business type-related TLDs marketing, agency and law. While these can provide descriptiveness when used descriptively – most businesses still opt for traditional.com domains when making their decisions.
Once you’ve chosen a domain name, the next step should be confirming its availability and purchasing it through one of these popular registrars.
Choose a Web Host
Best WordPress Development Agency in UK requires a server where all its data can be securely stored for public consumption at all times. Because hosting your own website would likely be too costly for small businesses, selecting an external host may be best.
Your business budget determines your choices of web host. Shared hosting is typically less costly; with it you share a server with other sites. In contrast, dedicated hosting provides its own server that won’t compete for speed against competing websites; some web builder platforms, such as Squarespace or Wix offer this as part of their monthly packages.
Jim Cowie, co-founder and former chief scientist of cloud internet performance company Dyn, recommends when selecting a host, taking into consideration how well its vendor can answer questions about server locations and reliability.
Build Your Pages
A successful website goes beyond a static homepage. Utilizing platforms like WordPress, Wix or Squarespace, you should create multiple pages addressing various aspects of your business, such as product or service catalogs or blog updates. When building the overall site’s goals and purpose in each page’s CTA which lead the visitor somewhere.
Your contact page, which serves as customers’ point-of-contact with you, should include as much relevant information as possible – phone numbers, emails addresses, physical locations etc. Also consider including information about founding team or staff on an “About” page so customers can put faces with names to your brand.